And we have known and believed the love that God has for us. God is love, and he who abides in love abides in God, and God in him. – 1 John 4:16

God is love, and there is a something about love which always wins love. When love puts on her own golden armour, and bares her sword bright with her own unselfishness, she goeth on conquering and to conquer. Let a man once apprehend that God is love, that this is God’s very essence, and he must at once love God. I do not mean merely “apprehend” that God is love in the cold intellect; but when this heart begins to glow and burn with that divine revelation, then straightway the spirit is joined unto the Lord, and rests with delight in the great Father of spirits. Love knits and binds. Oh to feel more of its uniting power…Everything in God is lovely, and there is no trait in His character that is otherwise than lovely. All the lovelinesses that can be conceived are heaped up in God without the slightest admixture or adulteration. He is love altogether, wholly, and emphatically. Oh, surely our Lord and Master was wise when He fed His people’s love upon such meat as this.

Just think for a minute. God is holy. To a holy mind there is nothing in the world, there is nothing in heaven more beautiful than holiness. We read of the beauties of holiness; for to a soul that is purified, holiness is superlatively lovely. Now, beauty wins love, and consequently when Jesus Christ makes known His holy Father, and shows us in His life and in His death the holiness of the Ever-blessed, then our heart is won to the Father. ~ C.H. Spurgeon

https://www.blueletterbible.org/Comm/spurgeon_charles/sermons/1667.cfm